3D popsicle, Branding & Packaging Design

This project showcases the complete branding and packaging design for VitaPop, a conceptual fruit popsicle brand. The process involved extensive research on color psychology and market trends to create a fresh and engaging identity. Each element was carefully crafted, from the custom logo and vibrant fruit-inspired packaging to the realistic 3D product visualizations. Blender was used for modeling and rendering, ensuring high-quality visuals, while Photoshop and Illustrator were used for final refinements. The result is a visually appealing and market-ready concept that highlights the brand's natural and refreshing appeal.